Wonderful mascara
Best mascara I have ever owned. It goes on smoothly and makes my lashes look beautiful.
✓ Verified Buyer














“I was shocked by how well the mascara worked on my sparse lashes. I'm 59, but lashes looked like back in the days! Threw all my old mascaras out even the Lancome!”
Tired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than you ever thought possible.
Years of research have created the perfect wand and formula duo. Wand separates tiniest lashes for zero clumps. Formula lifts and thickens existing lashes while boosting natural growth. pH balanced. All-natural. Forget irritation and panda eyes.
Tired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than you ever thought possible.
Years of research have created the perfect wand and formula duo. Wand separates tiniest lashes for zero clumps. Formula lifts and thickens existing lashes while boosting natural growth. pH balanced. All-natural. Forget irritation and panda eyes.
Everyday Faces, True Beauty
Your purchase helps women in need – $2.7M+ donated so far.
A unique brush designed to grab even the tiniest lashes and coat them evenly.
Buildable formula that lifts, lengthens and defines without clumping.
Enriched with premium ingredients that help lashes look healthier and fuller.
Pro-age mascara
Goodbye big claims. Hello dramatic results.
PrimeLash is not just a cosmetic that you use to “look younger”. It’s healing in a bottle that will bring out the growth and glow of your natural lashes.
Created by pro-age make-up experts, PrimeLash will cut down your eye routine by several minutes.
No clump.
Cruelty free.
Instant elongation.Why compromise when you can glow and grow?



Yes. PrimeLash was designed for mature lashes, helping separate, define and lengthen without heavy clumps.
Its formula is made to be gentle, buildable and comfortable for everyday use.
Yes. PrimeLash was created especially for women with thinner, sparse-looking lashes, helping create a fuller and longer appearance.
PrimeLash is made for women over 50. It helps lengthen, volumize, separate and define mature lashes without drying them out.
Yes. PrimeLash is designed for sensitive eyes and delicate skin around the eye area.
It is not waterproof, but it is water-resistant. That means it holds well throughout the day while still being easier to remove.
No. PrimeLash is cruelty-free.
Based on 16,589 Reviews
Best mascara I have ever owned. It goes on smoothly and makes my lashes look beautiful.
✓ Verified BuyerI absolutely love this mascara! Goes on easy without clumping and stays on.
✓ Verified BuyerSuper volumizing, easy to apply and it makes my eyes look brighter all day.
✓ Verified BuyerIt doesn’t smudge and makes my lashes thicker and longer. I love the colors.
✓ Verified BuyerI’m so happy with this line. It looks even better than expected. I love it.
✓ Verified BuyerIt coats my upper and lower lashes easily with no bits and no clumping.
✓ Verified BuyerEvery purchase helps support women through confidence, care and meaningful beauty.
Helping women feel confident and cared for.
Designed to inspire confidence every day.
Thoughtful formulas for mature beauty needs.
Feel fresh, polished and beautiful daily.